This course is designed to develop your knowledge and skills from Search Engine Optimisation Introduction course.??? Recap of basic SEO ??? Learning how and where your users search ??? Keyword research with Google Trends, Keyword Planner and other tools ??? Developing effective content for your website and elsewhere ??? Creating web content for users and SEO ??? Using PPC Advertising with SEO ??? Tracking ROAS and ROI ??? Resolving server and performance issues ??? Migrating a site to another server or domain name ??? Using Web Analytics software (for example Google Analytics and Search Console) to measure site performance Students on this course should have a basic understanding of SEO from attending the course Search Engine Optimization or have a similar level of experience. This course will demonstrate the use of Google AdWords and Google Analytics in support of SEO. Students wishing to gain a more complete knowledge of these products should attend the specific courses in these subjects.
Name: Search Engine Optimisation - Tools & Techniques - Next Steps (Level 2) Qualification title: Non regulated provision, Level 2, Business Management Qualification type: Assessment Price includes: Training notes Certificate of completion Awarding Generic award - no awarding body Created 20170112 13:18:14 Updated 20170112 13:18:14
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Richmond Adult Community College
Further Education
info@racc.ac.uk
020 8891 5907
http://www.racc.ac.uk
Parkshot Town: Richmond County:Surrey
Title: Non regulated provision, Level 2, Business Management Qualification: Non regulated provision, Level 2, Business Management Classification: Business, Administration and Law