This course serves as an introduction to visual merchandising and space management, giving an insight into the key roles and responsibilities of a visual merchandiser.• Branding and communication strategies • Consumer markets and trends in retailing • Basic principles of window dressing and visual merchandising • Store visual merchandising and product presentation methods • Window prepping • Customer flow and the importance of effective store layouts • Colour, visual themes, selecting fixtures, lighting, and signage • Product handling, product adjacencies and product grouping • Mannequin dressing, handling and styling • Visualising and presenting a concept, including practical realisation • Practical exercises on merchandising and product grouping • Shops visits and conducting a visual audit
Name: Visual Merchandising - Summer School Qualification title: Non regulated Community Learning provision, Crafts, Creative Arts and Design Qualification type: Assessment Assessment information not yet available Awarding Generic award - no awarding body Created 20160725 10:23:48 Updated 20160725 10:23:48
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Richmond Adult Community College
Further Education
info@racc.ac.uk
020 8891 5907
http://www.racc.ac.uk
Parkshot Town: Richmond County:Surrey
Title: Non regulated Community Learning provision, Crafts, Creative Arts and Design Qualification: Non regulated Community Learning provision, Crafts, Creative Arts and Design Classification: Arts, Media and Publishing