This hands-on workshop is intended for anyone already in business or planning to start one in the near future. The aim is to develop a range of key skills in order to carry out effective market research at different stages of the business process, followed by practical development of plans and questionnaires. Students will gain an understanding of how market research can aid business decision makingAs you plan your new business or growing an existing one, you will learn about: - Why and when market research should be used - What is already available and how to use such data - Survey methods, pros and cons of each, and which is appropriate when - Target groups and sampling types and sizes - How market research effects marketing decision making - Using market research in marketing and business plans and to assist funding - The importance of defining the problem or issue to be explored - Questionnaire design (followed by attendees being guided through their own designs) - Questioning techniques - Frequency and updating of surveys - Research ethics and professional provision.
Name: Carrying out Effective Market Research Qualification title: Non regulated SFA formula funded provision, Level 2, Business Management, Up to 12 hrs, PW A Qualification type: Assessment There is no formal qualification associated with this workshop. However the tutor will set learning activities as part of the learners' development on this session. Awarding Generic award - no awarding body Created 20160519 13:59:32 Updated 20160519 13:59:32
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Richmond Adult Community College
Further Education
info@racc.ac.uk
020 8891 5907
http://www.racc.ac.uk
Parkshot Town: Richmond County:Surrey
Title: Non regulated SFA formula funded provision, Level 2, Business Management, Up to 12 hrs, PW A Qualification: Non regulated SFA formula funded provision, Level 2, Business Management, Up to 12 hrs, PW A Classification: Business, Administration and Law