The course is broken down to four units. Planning & Financing a Business, Managing a Business, Strategies for Success and The Business Environment & Managing Change. The focus in Unit 1 is new businesses with Unit 2 building to small businesses. Units 3 & 4 are both based on Multi-national businesses. The four units cover the following six topic areas: Objectives & Strategy: Types of business, organisational structures, different types of objectives Marketing: Price Elasticity of Demand, The marketing mix, market research and segmentation Accounting & Finance: Breakeven, Cash flow forecasts, interpretation & analysis of financial accounts, investment appraisals People: Human Resource planning, motivation, recruitment & selection and employment law & trade unions. Operations: Critical Path Analysis, types of production, Research & Development, stock control and quality control External Influences: Economic systems, governmental control and ethical and social responsibilities
Name: AS Business Studies Qualification title: GCE AS Level in Business Studies Qualification type: Assessment Awarding Assessment & Qualifications Alliance Created 20150923 12:28:03 Updated 20150923 12:29:26
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Title: GCE AS Level in Business Studies Qualification: GCE AS Level in Business Studies Classification: Business, Administration and Law