In year one you'll be encouraged to be innovative, exploring ideas that have strong historical and contextual foundations within graphic design. You'll examine the core values of the design process through a range of disciplines. Year one modules include: ideas generation and exploration visual studies design process digital applications historical and contemporary studies professional practice Year two will challenge you with design problems that have more limits attached, resulting in more realistic outcomes. You'll be more critically aware of your project work and the work of your fellow students, and you'll be expected to work more professionally to prepare for the working environment. Your project briefs will be linked with industry and developed through advanced studio practice where you'll begin to focus on your chosen pathway of advertising. In year two you'll study these core modules: professional practice critical studies ideas in context and these pathway modules: advanced studio practice (advertising) final major project proposal (advertising) final major project resolution (advertising) On this pathway, you will explore the uses of advertising through campaigns, point of sale, copywriting and art direction. The course will culminate in the proposition and execution of your own brief through a final major project displayed at the end of year show.
Name: Graphic Design (Advertising) Foundation Degree Level 4 & 5 Qualification title: - Qualification type: Foundation degree Assessment Awarding - Created 20150710 13:34:05 Updated 20150710 13:34:05
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