This qualification provides the knowledge, skills and 'ability to do' in relation to marketing planning and develops the 'marketing professional' across a range of areas. It is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role. It is ideal for marketers with operational responsibilities and an eye on management including departmental managers, functional managers, product / brand managers, account managers, agency managers, marketing executives and business development managers This qualification contains the following four Units: - Unit 1: Marketing Planning Process - Unit 2: Delivering Customer Value through Marketing - Unit 3: Managing Marketing - Unit 4: Project Management in Marketing
Name: CIM Professional Diploma in Marketing - Marketing Management - Level 6 Qualification title: Vocational study not leading to a recognised qualification, Business, Administration and Law (SSA 15) Qualification type: Assessment You will be assessed across the four units using a blend of two basic methods: 1. A pre-seen case study examination. 2. By assignments such as work-based projects which will often be based on various findings and recommendations within your company or a company of your choice. To achieve the CIM - Diploma - Marketing Management - Level 6 you will need to pass an assessed assignment. Awarding Generic award - no awarding body Created 20140407 11:20:45 Updated 20140407 11:20:45
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SOUTH LEICESTERSHIRE COLLEGE
Further Education
info@slcollege.ac.uk
0116 264 3535
http://www.slcollege.ac.uk
Blaby Road Town: South Wigston County:Leicestershire
Title: Vocational study not leading to a recognised qualification, Business, Administration and Law (SSA 15) Qualification: Vocational study not leading to a recognised qualification, Business, Administration and Law (SSA 15) Classification: Business, Administration and Law