This course has been designed to give you the professional skills, knowledge and experience necessary to creatively use digital technologies in the making of advertising and advertising campaigns. This course specialises in the fields of advertising, marketing and promotions, with particular emphasis on designing for new media and across multiple platforms. An understanding of graphic design and branding, moving image and animation can be utilised in many areas such as the internet, mobile phones, and ambient media, to name a few. This will all be underpinned by an understanding of key advertising strategies and core business knowledge. The course aims to provide you with the knowledge and skills appropriate to a range of career outcomes in digital advertising and design for advertising and web media. 1. a range of creative, technical and professional skills relevant to employment in digital advertising and related areas; 2. a comprehensive knowledge of contemporary professional practice and the creative process in the professional field in which they will specialise and an awareness of current areas of development and innovation; 3. the ability to make creative use of and experiment with new and existing technologies; 4. a clear vision of where their creative strengths lie and how this can be utilised in digital advertising and potential career opportunities.
Name: BA (Hons) Digital Advertising and Design Qualification title: - Qualification type: Assessment Awarding - Created 20131122 04:56:52 Updated 20131122 04:58:43
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