Building Your Website - The Central Online Presence for your Company

UPDATED 20170113 14:50:15

Join us on this one day workshop, where we will talk about the goals of your business website, best practices and the most effective ways to turn your visitors into customers. Digital First - your website is the most important part of your online marketing mix. Whether your visitors are making a purchase or enquiring about further information, you need to create a website that will appeal to your target audience and make it as easy as possible for them to find the information they require and to get in touch with you for further details or to purchase something, if required. Learning Outcomes: By the end of this course you will be able to: - Create a simple website using Wordpress; - Describe the importance of identifying and creating goals for your website; - Decide if you are going to do a self-build or contact an agency; - Understand the importance of SEO pre-build, so that your website has the best chance to succeed; - Understand the importance of continually updating your website to help with SEO, conversion; - Rate and helping to appeal to your visitors through the use of original regular content; - Identify what constitutes a conversion (goal), and identify steps you can take in order to improve your conversion rates; - Open a google analytics account and install the tracking code to your new website; - Create content using the acronym AIDA and how to create content that converts; - Understand what hosting is and how to open an account 92% of consumers said they would prefer to get information from a business website instead of their social media; 88% of small business owners agree a website has made it easier for customers to find their business; 97% would recommend having a website to other small businesses; 84% say that their website is critical to their business (Data from Verisign) Full details of next course start date available on our website.

Course information

Name: Building Your Website - The Central Online Presence for your Company Qualification title: No Qualification Qualification type: Certificate of attendance Assessment Continuous assessment during the day, ensuring the information given has been assimilated, and the attendee can apply the information to their business and website on return to their office. Awarding N/A Created 20170112 15:14:00 Updated 20170113 14:50:15

Entry requirements

Attendees will need to bring their own Laptop/Notepad or Tablet with them, along with an open mind. Equipment required Attendees will need to bring their own Laptop/Notepad or Tablet with them, along with an open mind.

Provider

BUSINESS ADVICE DIRECT LIMITED
hello@digitalskillshq.com
01472898221
http://www.digitalskillshq.com

Address

140 Victoria Street Town: Grimsby

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