Google Analytics allows you to discover who is viewing your website, how they found you and how they engaged with your content during their visit. It is a vital tool for evaluating and managing your SEO, web marketing and social media activities. Using powerful new features such as real-time analytics and visitor flow, this one day course takes a practical approach to obtaining crucial information that you can use to improve the effectiveness of your website and Internet marketing. Installing Google Analytics tracking code • Understanding the Google Analytics interface • Understand your website visitors - How they found you, what they did and why they left. • Evaluate your website content - What is being read? • Is your content engaging your users? • Real time management • Understanding user flow • Using Google Analytics to evaluate the effectiveness of SEO, Online Advertising and Social media marketing
Name: Google Analytics - Introduction Qualification title: Non regulated provision, Level 1, ICT for Users Qualification type: Assessment There is no formal qualification associated with this workshop. However the tutor will set learning activities as part of the learners' development on this session. Awarding Generic award - no awarding body Created 20170112 13:18:07 Updated 20170112 13:18:07
None
Richmond Adult Community College
Further Education
info@racc.ac.uk
020 8891 5907
http://www.racc.ac.uk
Parkshot Town: Richmond County:Surrey
Title: Non regulated provision, Level 1, ICT for Users Qualification: Non regulated provision, Level 1, ICT for Users Classification: Information and Communication Technology