This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works, and what data you can obtain and how to use the data to improve your website and your marketing.Google Analytics is a free website analysis tool that gives you a lot of insights into how visitors find your website, what they do when they get there and it monitors your online marketing campaigns. There are lots of analytics packages out there but Google Analytics in by far the most popular and for good reason. This Google Analytics Course will help you understand how to make the most out of the data it provides. This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website and their marketing activities.<div><table style="width: 100%;"><thead><tr><th>Morning session</th> <th>Afternoon session</th> </tr></thead><tbody><tr><td>Introduction to Analytics How Google Analytics works Adding Analytics tracking code Creating profiles User management </td> <td> Google Analytics reports The Google Analytics Dashboard Date management and comparisons Understanding the reports Where are my visitors coming from? Where do visitors go in site? Where are visitors leaving the site? Are we engaging with our visitors? </td> </tr></tbody></table></div>
Name: Google Analytics Qualification title: Non regulated provision, Level 3, Media and Communication Qualification type: Course provider certificate (this must include an assessed element) Assessment Awarding Generic award - no awarding body Created 20161220 11:57:57 Updated 20161220 11:57:57
All resources required for the course will be available with remote access to any equipment needed and simulation software as required for practical tasks and revision. Equipment required All resources required for the course will be available with remote access to any equipment needed and simulation software as required for practical tasks and revision.
BLACKPOOL AND THE FYLDE COLLEGE
Further Education
visitors@blackpool.ac.uk
01253 352352
http://www.blackpool.ac.uk
Blackpool and the Fylde College
Ashfield Road
Town:
Blackpool
County:Lancashire
Title: Non regulated provision, Level 3, Media and Communication Qualification: Non regulated provision, Level 3, Media and Communication Classification: Arts, Media and Publishing