The BA (Hons) Graphic Design and Visual Communication provides you with a stimulating, challenging and creative environment in which to explore traditional and digital techniques in the context of the Graphic Design industry. The aim is for you to develop your own visual identity and be able to communicate and present creative ideas and concepts in visual, oral or written forms to a range of audiences. There is a strong vocational emphasis to ensure you develop the employability skills needed to manage project briefs from inception to fully realised outcomes. We have a long standing tradition of excellent results and winning multiple national awards every year.
Name: Graphic Design and Visual Communication - BA Hons (Lancaster University) Qualification title: BA (Hons) in Graphic Design and Visual Communications Qualification type: Undergraduate qualification Assessment All modules are compulsory. The students will be assessed in accordance to the diversity of learning and appropriate to the nature of creative design practice. Success cannot purely be measured by the quality of the design outcome it involves the all aspects of the design process from conceptual thinking, risk taking and exploration, creative communication strategies, alternative visual approaches and the successful use of technology. Studio and workshop-based design is assessed, in the main, on production of supporting communication, identifying needs, information gathering, discovery, the generation of ideas, critical reflection, project management and the ability to work in collaboration. Demonstrating the appropriate levels of knowledge and skills, ability to analyse, constructively criticise and evaluate information and effectively communicate it at each level of the programme. As students develop and progress between levels, learning and teaching will support self-direction and autonomy, with an understanding of a learning process that enforces knowledge acquisition, conceptual development, experimentation, critical understanding, practical experience and reflection. The programme will be delivered through a combination of formative assignments, lectures, screenings, seminars, staff-led workshops, group and individual work, and independent study supported by VLEs. Further support is provided where appropriate by other methods such as guest lectures, live projects, supervised independent workshops, e-learning, VLEs, tutorials, HELMs and external visits. Students will experience both large and small group sessions supported by independent learning. Seminar and group experiences will be led by a combination of tutor and student. Assessment strategies will aim to deliver continuous formative guidance during assignments, with a view to fostering reflective progression. Students will be given the opportunity to respond to feedback within their work, prior to summative, end-of-module assessments. The assessment schedule will facilitate the above feedback and dialogue through reflection, allowing student's time to put learning into practice. As detailed in B3 of the Quality Code, "Effective feedback is the result of: agreeing and communicating clear criteria before students compete the task; assessment that uses those criteria; and feedback based on the criteria and timed so that students can use it constructively in their next stage of learning." Breakdown of assessment methods, by year for this course: Year 1: 74% coursework, 26% practical exams Year 2: 5% written exams, 54% coursework, 41% practical exams Year 3: 100% coursework<h4> Year 1 - Level 4</h4> CS401 Thinking and Making - 67% Coursework, 33% Practical GD402 Exploring Advertising and Branding Technology - 100% Coursework GD403 Narrative Image Making for Graphic Design - 100% Coursework GD404 Experimental Journeys within Traditional Design - 100% Coursework GD405 Digital Design: Creative Suite and Animation - 70% Coursework, 30% Practical GD406 Exploratory Approaches to Graphic Design and Visual Communication - 100% Coursework<h4> Year 2 - Level 5</h4> CS501 Research into Practice - 67% Coursework, 33% Practical GD502 Entrepreneurial Practice and Self-Promotion - 100% Coursework GD503 Conceptualising in Graphic Design - 100% Coursework GD504 Advanced Development and Realisation for Graphic Design - 100% Coursework GD505 Self-Initiated Pathways for Graphic Design - 100% Coursework GD506 Creative Perspectives and Interactive Media - 100% Coursework<h4> Year 3 - Level 6</h4> CS601 Independent Research Project - 100% Coursework GD602 Professional Pathway - 100% Coursework GD603 Professional Pathway Synthesis - 100% Coursework GD604 Entrepreneurial Effectiveness, Exhibition Space and Portfolio - 100% Coursework GD605 Transitional Design - 100% Coursework Awarding Lancaster University Created 20161220 11:57:22 Updated 20161220 11:57:22
Resources required to achieve the learning outcomes of the programme are provided by the College. You should be aware that there may be additional costs to consider such as optional educational visits and photocopying/printing. You will typically be required to spend an average of £100 per year on printing costs. Equipment required Resources required to achieve the learning outcomes of the programme are provided by the College. You should be aware that there may be additional costs to consider such as optional educational visits and photocopying/printing. You will typically be required to spend an average of £100 per year on printing costs.
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