This is a 10 week evening course, exploring digital marketing techniques using a variety of Social Media platforms including Twitter, Facebook, YouTube, Tumblr, LinkedIn and Blogging. Learners will process Marketing objectives using metrics to analyse, measure and evaluate customer awareness and engagement. SEO (search engine optimisation) techniques, how to improve customer reach through email and mobile marketing, and good practice when creating sales websites will form an essential part of the course. On completion of this course, you will have an applied knowledge of implementing a Marketing Strategy within a Social Media context and will have the skills and knowledge to progress into further education and/or employment.
Name: Digital Marketing Qualification title: Certificate of attendance Qualification type: Certificate of attendance Assessment Awarding - Created 20160715 08:44:58 Updated 20160715 08:44:58
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WESTMINSTER KINGSWAY COLLEGE
Further Education
courseinfo@westking.ac.uk
020 7963 418
http://www.westking.ac.uk/
Kings Cross Centre
211 Grays Inn Road
Town:
CITY OF LONDON
County:Greater London