Theme 1: Marketing and people Students will develop an understanding of: • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders. Theme 2: Managing business activities Students will develop an understanding of: • raising finance • financial planning • managing finance • resource management • external influences. In addition to the AS content Theme 3: Business decisions and strategy This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: • business objectives and strategy • business growth • decision-making techniques • influences on business decisions • assessing competitiveness • managing change. Theme 4: Global business This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: • globalisation • global markets and business expansion • global marketing • global industries and companies (multinational corporations).
Name: BUSINESS STUDIES Qualification title: GCE A Level Qualification type: GCE A/AS Level or equivalent Assessment 1 Marketing and People Themes 1&2 Written Exam: 1hr 30 min AS 50% 2 Managing Business Activity Written Exam: 1hr 30 min AS 50% 1 Marketing, People and Global Businesses Themes 1&4 Written Exam: 2hr A level 35% 2 Business Activities, Decisions and Strategy Themes 2&3 Written Exam: 2 hr A Level 35% 3 Investigating Business in a Competitive Environment Themes 1-4 Written Exam: 2hr A level 30% Awarding Pearson Education Ltd (Formerly EDEXCEL) Created 20160204 09:32:54 Updated 20161031 12:27:58
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Queen Elizabeth's Grammar School
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The Green Road Town: Ashbourne