There are 2 mandatory units that you will be required to complete. Marketing Principles (Mandatory) - Discovering marketing. - The marketing environment. - The marketing mix. Customer Communications (Mandatory) - Who are customers? - Communicating with customers. - Creating a marketing communications plan. The Marketing Principles module is assessed by an examination, comprising 50 multiple-choice questions. The Customer Communications module is assessed by a seven-page assignment based on a given scenario and an organisation of choice.
Name: Foundation Certificate in Marketing Qualification title: Foundation Certificate in Marketing Qualification type: Other regulated/accredited qualification Assessment Awarding Chartered Institute of Marketing Created 20160111 10:16:36 Updated 20160111 10:16:36
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Cornwall College
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Title: Qualification: Classification: