Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to: Unit 1: Digital disruption - Understand the strategic implications of the disruptive digital environment (10%). - Generate relevant insights into key emerging themes within the digital marketing environment (20%). Unit 2: Digital planning - Develop strategic recommendations in order to acquire, convert and retain customers (20%). - Deliver an agile response to changing customer behaviours (20%). Unit 3: Delivering success - Manage and optimise key channels and content within a digitally enhanced strategic plan (20%). - Apply key digital measures to analyse social, sentiment, search and site behaviour (10%).
Name: Digital Strategy CIM Award Qualification title: Award in Digital Strategy (HL) Qualification type: No qualification Assessment Awarding Chartered Institute of Marketing Created 20160111 10:16:36 Updated 20160111 10:16:36
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