Year 12, There are 2 themes that students study in Year 12, Theme 1 Marketing and People, Students will develop an understanding of meeting customer needs the market marketing mix and strategy managing people entrepreneurs and leaders. Theme 2 Managing Business activities, raising finance, financial planning, managing, finance resource management, external influences. Year 13, There are 2 further themes that students study in Year 13. Theme 3 Business decisions and strategy. This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: business objectives and strategy, business growth, decision making techniques, influences on business decisions, assessing competitiveness, managing change. Theme 4 Global business. This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: Globalisation, global markets and business expansion, global marketing, global industries and companies multinational corporations.
Name: Business Studies GCE A Qualification title: GCE A Business Qualification type: GCE A/AS Level or equivalent Assessment Assessment, should students decide not to continue Year 13. Paper 1: Marketing and people 50% of overall grade weighting. Paper 2: Managing business activities, 50% of overall grade weighting. Year 13 Assessment. Paper 1: Marketing, people and global businesses, 35% of overall grade weighting, Paper 2: Business activities, decisions and strategy, 35% of overall grade weighting. Paper 3: Investigating business in a competitive environment 30% of overall grade weighting Awarding Edexcel Created 20151015 14:20:38 Updated 20151015 14:20:38
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The Douay Martyrs Catholic School
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