There are 3 areas covered in the AS course: 1 What is business? This unit looks as the different legal structures that business can take and the implications of this as well as the external environment that businesses operate in. 2 Managers, Leadership and decision making This considers the role of the leader/manager in an organisation: their style of leadership and how they make decisions. 3 Decision making to improve performance This unit considers the importance of decision making in the four key functional areas of business: marketing, operations, Finance and Human Resources. The full A Level comprises the above units plus these additional units 4 Analysing the strategic position of a business This looks at the internal and external position of the business using SWOT analysis and ratio analysis amongst others. 5 Pursuing strategic methods This looks at the competing strategies available to the business such as how to compete and the advantages of growth, using the Ansoff Matrix and other business models.
Name: Business Studies AS Qualification title: - Qualification type: GCE A/AS Level or equivalent Assessment Awarding - Created 20151014 09:48:32 Updated 20151202 15:06:49
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