The AQA AS and Advanced GCE in Applied Business enables students to develop both a broad understanding of Applied Business principles and gives them the opportunity to focus on a specific pathway, for example: Marketing, Finance, Human Resources and Administration. In addition, the qualification covers a mixture of teaching and learning experiences from the theoretical through to those with a clear practical emphasis. UNIT 8 - Business Planning: In this portfolio assessed unit, students prepare a structured business plan for a new product or service. The plan should be suitable to present to an external lender, who might provide finance for a new or existing business, or to an internal stakeholder, such as a senior manager. UNIT 9 - Marketing Strategy: Students consider the importance of marketing strategies and tactics for businesses as they attempt to meet different customer needs and successfully deal with a variety of competitors. Students learn how to use quantitative and qualitative information when recommending a marketing strategy and associated mix of marketing activities. UNIT 11 - The Marketing Environment: In this externally assessed unit, students investigate how the marketing environment helps to determine the marketing strategies of profit and not-for-profit businesses. Candidates will explore the different aspects of the marketing environment, such as changes in consumer incomes and technology, and will learn how changes in the marketing environment can alter the costs, revenues and profits of businesses. The course provides a sound basis for progression to a range of Higher Education courses; BA degrees in Business, Business management, International Business, Marketing and Accountancy. Career opportunities are very wide reaching as students will gain a real understanding of how businesses operate and the different functional areas within a business.
Name: AQA Advanced GCE in Applied Business (Revised NQF Level) Qualification title: GCE A Level in Applied Business Qualification type: Assessment Coursework (70%): Unit 8 - Business planning (70 marks), Unit 9 - Marketing Strategy (70 marks). Exam (30%): Unit 11 - The Marketing environment (60 marks) Awarding Assessment & Qualifications Alliance Created 20151006 11:35:39 Updated 20151006 11:35:39
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Title: GCE A Level in Applied Business Qualification: GCE A Level in Applied Business Classification: Business, Administration and Law