The six AS units are: • Why businesses exist, business objectives and different business forms. • Managers, leadership and decision making – what management do, leadership styles, management decision making and stakeholders. • Performance – marketing objectives, primary and secondary research, segmentation, target markets, the marketing mix. • Decision making to improve operational performance – operational objectives, analysing operational performance, improving quality, increasing efficiency and labour productivity • Decision making to improve financial performance – financial objectives, budgeting, breakeven, cash flow, profitability, sources of finance. • Decision making to improve human resource performance – training, ethical and environmental influences, market conditions, improving motivation. Assessment is all through examinations. There are two papers at AS level, which assess units 1-6 and three examinations at A level which assess units 1-10.
Name: GCE AS Level in Applied Business Qualification title: GCE AS Level in Applied Business Qualification type: Assessment Awarding Pearson Education Ltd (Formerly EDEXCEL) Created 20151006 08:32:37 Updated 20151006 08:35:23
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Southam College
Community School
southamcollege@welearn365.com
01926 812560
Welsh Road West Town: Southam County:Warwickshire
Title: GCE AS Level in Applied Business Qualification: GCE AS Level in Applied Business Classification: Business, Administration and Law