Business Studies introduces candidates to the challenges and issues of starting a business and the role of the entrepreneur, including raising finance and developing a successful marketing plan. It then focuses on how established businesses might improve their effectiveness by making tactical decisions at a functional level such as managing people. Students will need to consider a range of different strategies for larger businesses and how different stakeholders influence the decision making process. Finally, it considers the effects that external factors can have on a business such as globalisation, global marketing and global industries. This course is structured into four themes: Theme 1: Marketing and people Theme 2: Managing business activities Theme 3: Business decisions and strategy Theme 4: Global business
Name: A Level Business Studies Qualification title: - Qualification type: GCE A/AS Level or equivalent Assessment Awarding - Created 20151001 13:08:33 Updated 20160927 11:51:55
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Twynham School
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Sopers Lane Town: Christchurch