Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to: Unit 1: Internal marketing - Know how to build cross-functional relationships (15%)Understand how to harness resources to deliver effective marketing solutions (10%). Unit 2: Value proposition, Create effective communications to deliver value to customers (15%), Understand product and brand management (20%), Unit 3: Marketing communications - Understand the components of the marketing communications mix (20%), Develop integrated marketing communications (20%).
Name: Integrated Communications CIM Award Qualification title: Award in Integrated Communications (HL) Qualification type: Assessment Awarding Chartered Institute of Marketing Created 20150817 13:09:05 Updated 20150817 13:09:05
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