Marketing CIM Award

UPDATED 20150817 13:09:03

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to: Unit 1: The marketing concept - Understand the role and function of marketing (10%), Understand what influences customer behaviour (15%). Unit 2: Analysis and insight - Identify factors and trends in the marketing environment and how they affect marketing planning (15%), Identify options for gathering relevant marketing information (15%). Unit 3: Marketing mix - Know the elements of the marketing mix (30%), Apply and adapt the marketing mix to satisfy customer needs (15%).

Course information

Name: Marketing CIM Award Qualification title: Award in Marketing (HL) Qualification type: Assessment Awarding Chartered Institute of Marketing Created 20150817 13:09:03 Updated 20150817 13:09:03

Entry requirements

None

Provider

Cornwall College
Further Education
enquires@cornwall.ac.uk
0845 2232567
http://www.cornwall.ac.uk

Address

Customer Enquiries
Trevenson Road Town: REDRUTH County:Cornwall