Marketing is a crucial function in any business or organisation, and is vital to every economy. This course will introduce you to strategies and tools that are used extensively by marketers. Covering market research, product/service planning, branding, pricing, distribution channels, marketing communication and customer service, we will touch on every aspect of how to acquire and keep customers at a profit. You will learn about the similarities and differences in marketing approaches whether your customers are businesses, domestic consumers or government agencies. This marketing course in Deal is for anyone who has an interest in how marketing affects every transaction people make and how customers can be persuaded to choose one brand rather than another. Iif you are considering studying for a marketing qualification or would like a refresher, then this course will be of great interest to you.
Name: Introduction to Marketing Qualification title: Non regulated Community Learning provision, Business Management Qualification type: Assessment Awarding Generic award - no awarding body Created 20150720 11:09:14 Updated 20150720 11:09:14
Pen/paper. You may wish to keep notes and follow up some of the issues we will raise on a computer, but there is no specific requirement to purchase books or other equipment. Equipment required Pen/paper. You may wish to keep notes and follow up some of the issues we will raise on a computer, but there is no specific requirement to purchase books or other equipment.
Kent Training and Apprenticeship Service / Kent Adult Education (Community Learning and Skills)
adult.education@kent.gov.uk
0845 606 5606
http://www.kent.gov.uk/adulted
Head Office
College Road
Town:
Sittingbourne
County:Kent
Title: Non regulated Community Learning provision, Business Management Qualification: Non regulated Community Learning provision, Business Management Classification: Business, Administration and Law