To get ahead in marketing, you need specialist and versatile skills in areas such as project and people management. The Level 3 focuses on topics such as the principles of digital marketing, the relationship between sales and marketing, and organising activities. It will help you develop the knowledge required to progress in this field and practise the skills required for employment and/or career progression in the marketing sector. The following areas can be covered within this qualification: • legal, regulatory and ethical requirements in sales and marketing • marketing evaluation • market research • digital marketing • evaluating own performance at work • stakeholder relationships The qualification is assessed through task-based assignments. There are no formal entry requirements, however candidates will need a good level of literacy.
Name: Level 3 Certificate in Principles of Marketing Qualification title: Certificate in Principles of Marketing (QCF) Qualification type: Assessment The qualification is assessed through task-based assignments. Awarding City & Guilds of London Institute Created 20150612 08:53:11 Updated 20150612 09:26:22
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THE HENLEY COLLEGE
Further Education
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Title: Certificate in Principles of Marketing (QCF) Qualification: Certificate in Principles of Marketing (QCF) Classification: Business, Administration and Law