The CIM describes the qualification as 'aimed at those who are working in supporting marketing roles, usually within the marketing function, but is also suitable for people in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level'. The course has four modules: - Unit 1 - Marketing essentials, - Unit 2 - Assessing the marketing environment, - Unit 3 - Marketing information and research, - Unit 4 - Stakeholder marketing. The typical profiles of people who might take this qualification could include: - marketing assistants, - marketing co-ordinators, - marketing executives, - marketing managers in SMEs without formal marketing qualifications, - non-marketers with aspirations for marketing, - existing marketers wanting to become more specialist. This is a distance learning course. There are no structured classes but the college provides: - four tutor-led day schools (one for each module) which are usually held on Saturday, - access to a personal tutor for the programme, - regular email and phone contact, - two one-to-one tutorials of at least an hour for each module plus feedback on draft assignment submission.
Name: Chartered Institute of Marketing Professional Certificate in Marketing Level 4 Qualification title: QT7 Qualification type: Assessment The four modules are assessed as follows. - Marketing essentials: examination, - Assessing the marketing environment: examination, - Marketing information and research: assignment, - Stakeholder marketing: assignment. Awarding - Created 20150601 09:15:52 Updated 20150601 09:15:52
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KIRKLEES COLLEGE
Further Education
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