The aim of the Marketing Apprenticeship is to provide employers in England with a high quality, nationally recognised programme. This will attract new talent into the marketing industry to make businesses more productive, efficient and profitable. The marketing industry includes: the marketing of traditional goods and services, conferences and events, market research and social marketing. The marketing industry is extremely competitive and is driven by the need to develop both innovative and cost-effective methods of working, whilst keeping pace with rapidly changing consumer preferences.
Name: Marketing Intermediate Apprenticeship Qualification title: Certificate in Principles of Marketing (QCF) Qualification type: Assessment A wide range of assessment methods are used in the workplace. Evidence reflects how you have carried out the process relating to your competence. For example: The process that you carry out could be recorded in an observation or witness testimony. Products relating to your competence could be minutes of a meeting, e mails, letters, manufacturing instructions, photos and health and safety checks. Different forms of questioning are carried out on an on-going part of the assessment process. Awarding Pearson Education Ltd (Formerly EDEXCEL) Created 20141203 11:00:09 Updated 20151008 13:05:14
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LEEDS CITY COLLEGE
Further Education
courses@leedscitycollege.ac.uk
01535 685 111
http://www.leedscitycollege.ac.uk
College House
Park Lane
Town:
LEEDS
County:WEST YORKSHIRE
Title: Certificate in Principles of Marketing (QCF) Qualification: Certificate in Principles of Marketing (QCF) Classification: Business, Administration and Law